The NBA In-Season Tournament (IST) had its innagural year in 2023. This tournament incorporated regular season games throughout November as well as an 8 team single elimination bracket throughout December. 
Content for the IST consisted of infographics describing the format to fans and a unique game day graphics package. To build this package we brought in the use of our celtics gold, which ties into our championship mindset as well as our city edition uniform worn in all IST games. 




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