The Boston Celtics 2024 All-Star campaign was built on "the dirty work." Our players, similarly to the people of Boston, aren't afraid to pull up their sleeves and get their hands dirty. Our look and feel built off of a cut paper and handmade effect, representing the care and dedication that our players put in to get results on the court. Imagery features scenes from around the city, including several local basketball courts. 
Graphics package included: voting reminders, general ads, individual ad for five of our players, 3-for-1 voting pushes, one off social posts, a media box, announcements, and all-star weekend coverage.  
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